Candy companies and confectioners need to look at their packaging. While everyone loves candies and treats, the problem with this, is if you don’t understand the demand, you’re not going to do well with this. You want to focus on two aspects of this: attractive, but also functional. This is the main focus, since the right packaging will be eye-catching, easy for retailers and stock to figure out, and it should be good because you want to make sure you stand out, even in a realm of very aggressive marketing.
There is a specific type of packaging for everything, and we’ll discuss this all here.
Hard Candies
Hard candies are usually the first one that people focus on. there are many different ways to consider marketing and packaging of both the candies and the confections. The final packaging decision will be determined mostly by the quality and type of candy that you process. For example, harder candies tend to go through a lot more primary and secondary packaging than others. Each piece of candy is all packaged on an individual sense. For those hard candies such as mints, or even jawbreakers, having them in a horizontal flow wrap is the best way to do it, since it keeps the freshness there.
You also have the secondary packaging to consider, which means that you take the candies that were already packaged, and then, add them into a supplementary bag, and this is where you can get crafty. Usually, a more upscale look is best here, but you might also choose a box or a bag for this, since it gives a more exclusive look, or even a distinctive look when you take it off your retail shelf.
Jelly Based Candies Packaging
Jelly candies, including jelly beans, but also gummy bears and fruit slices, are a bit different compared to the harder candies that are out there for a few reasons. They oftentimes need more sealing, especially for maintaining freshness. You can use cell wrapping, fill and seal, or even twist wrappers for some. This is great for those single-serving candies, since they offer a good solution or those who are candy manufacturers. These are great and they’re easy to stock in terms of retail, and they’re easy and useful for the consumer.
Candies such as lollipop, and candy bars are often benefitted from this type of packaging model.
Bagging is really good for gummy bears and jelly beans, and you can use this either as primary or secondary packaging. Usually, when used in a primary means, you can typically fill this with the product directly, and once they’re sealed up, they’re packaged for shipment and ready for sales and retail. Bagging is a secondary option too, and this is great fi you’re looking to focus on marketing the amount per servings, or even offer “fun packs” that kids can give to others. By filling retail bags with these, it offers this option, and you can even use this during certain times of the year, such as Halloween, or other types of festive occasions.
Candy manufactures who are thinking about contract packaging might want to find out if the person they’re working with will be able to meet the standards and types of packaging that you want, and this is especially true since food is involved. You also want them to be efficient and professional, since this will help bring forth a better health and wellness to this. It is vital that you also find someone who is FDA certified when you’re doing this, especially someone who is handling food products.
You can find these typically by looking online, and you should have a clear idea of the types of packaging that you want to have for your item, otherwise, it will end up being a problem for you later on. people want to work with companies that know their vision, and you should always figure out which one works for you.
Material types
Finally, let’s talk about the types of materials that you have to use, or what you should be using for this. This is a big part of the types of packaging that you’re doing, and creating the idea candy packaging.
When you do this, you usually have two major options: plastic packaging, or cardboard packaging. Both of these have their pros and cons. Plastic tends to be much cheaper than the other options, but the cardboard one is much greener, and it offers you a chance to efficiently and without fail create a better option for you as well. If you’re someone who wants to make sure that they’re getting the most that they can from their packaging, then this is how you do it. There is a lot of benefit which can be had from this, and a lot that you can do with this, but understanding the materials, and what you want to put on there is important.
There is also the fact that you should know what you want on the box. Figure out the colors that you want to have in place on your packaging. This is very important, because most people walk into this thinking a boring gray or cardboard brown color will do you some good. But, it won’t. it’s best if you take the time and ensure that you’re getting the proper color in place, and making sure that you take the time to ensure that you have the right materials on hand to make it work. You should figure out the color scheme, how you want it to open, where to put the nutritional facts, and even where you want to throw the logo. Have all of this in place before you even think about trying to figure out anything else, and when you contact the company, try to incorporate all of this as much as you can, because it’ll help you a lot, and it’ll bring value to the packaging, rather than just making it another type of candy out there.
Start to look at your candy packaging with the idea of potentially changing it up, and start to consider some of these ideas today.
When you start to put together candy packaging that works in this way, that shows up in the stores and incites interests, people will want to buy from you, and there will be more demand for this. Remember, this is what people see when they first purchase your product, so always make sure that you’re giving them what they want, and give them everything that they desire.