When it comes to candy packaging, there are a few rules to having great design. Here, we’ll discuss some of the different rules that you should consider when choosing to package your candy in an efficient way. First, go for two things: clarity and simplicity. You want to look at how clear it is, and the brand behind it. If nothing else, make sure that it’s clear and simple. Sometimes, people can’t see the answers in less than 4 seconds, which is the max time your average customer will decide on a product. There are products that list the dozens of benefits but the brand name is hiding, so don’t be like those guys. Next rule, is being honest. Honesty is the best poly many times, and in brand packaging, that’s no exception. Beginners in packaging tend to not really show the actual product, where they’ll make it super enticing,
Continue readingMonth: February 2019
How Seasonal Packaging Works for Brands
Retailers know that drawing shoppers in with a fantasy is really the best way to do it, and for any seasonal items, this is the way to do it, especially with seasonal candies. Valentines Day, Easter, and other such occasions allow you to really hit on this point, and it’s a good way to truly make it so that you’re getting the inspiration you need, and the sales that you want. If you want to make a difference in increasing your sales, you should consider seasonal packaging. It can actually boost your sales by as much as 400% simply by putting little seasonal items on there putting an easter egg on some candy for example, or bright, spring colors, will boost your sales and make it even more rewarding for those who are selling this item. When choosing this, you should figure out what holidays you want to hit on.
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